combining Insights, Strategy and Innovation to Accelerate businesses
Leveraging 40 years of leadership level research and strategy experience at fortune 100 companies
About Whiteboard-consulting
Ed Clarke - Principal
Extensive expertise in developing and driving corporate strategy and market research functions for six globally recognized brands across multiple industries. Proven history in helping companies drive rapid growth and innovative breakthroughs.
Helping companies accelerate the effectiveness of their insight capabilities.
How do you build a strong Insights team that truly drives impact for your company?
In the age of AI and integrated data, how do you bring it all together to empower more effective strategies?
Research/Strategy expertise with A company side perspective
Marketing research grounded in the business
Help companies make informed business decisions by generating valuable customer insights. We work with you to conduct market research, analyze data, and help you make data-driven decisions to optimize your business.
Build highly impactful research teams
Help companies build research departments that can drive deep insights to accelerate the business
Leverage short-term research team management - Interim leadership
Help companies who need an experienced research and strategy leader to act as interim head
Create customer experiences that matter
Help companies focus on the right things that customers will notice and reward you through higher retention and sales.
Drive business strategy - the "corporate strategy" approach
Help companies build more grounded strategies.
The "corporate strategy" approach means that we are focused on the business question first. This means pulling in a variety of sources including financial data, research, telemetry, etc. to solve your questions.
Build tracking studies that are a true company asset
Help companies build new or revamp ineffective satisfaction and brand tracking studies.
Tracking studies often cause more harm than good because researchers and internal stakeholders are often focused on statistical differences vs. meaningful differences. We can help you create tracking studies that are valuable aid to help drive meaningful improvements to your customers experience.
Leverage AI, business data, and customer sentiment
Help companies learn how to mesh data to drive new insights.
Companies that can effectively integrate customer business data, telemetry with customer sentiment are in a much better position to more effective strategy and programs.